Lo2 Generating ideas for an audio-visual promo

 

mind map 

mood board

rough sketch of ideas 

 version 1 story board 

Story board 

Catzilla!!! (google.com)

feedback from the questionnaire:

I have sent this online questionnaire for Catzilla to members of my target audience and I will use this feedback to better suit my audiences expectations.

I will include only cats in my trailer.

I will edit my trailer to follow the Si-Fi genre conventions, such as fast cuts, mysterious and intense music, dark filters, 

I will edit the cats to have positive connotations when depicting there ideas beliefs and actions.

I will edit the advertisement so that it can be a weird and wacky topic of discussion for my viewers friends and partners.

I will edit the unrealistic themes of the advertisement to be humorous and unserious.

I will film the characters in my advertisement to be semi unresponsive to evidence of alien's

Treatment

The brief, Genre and Running Time 

I am creating a film trailer for a film called Catzilla, the genre of my trailer is a Sci-Fi Comedy. it will be rated a PG-13. The time I am aiming for my trailer to be is 02:30. The purpose of my product is to entertain the viewer via funny special effects and scripting.        

The main characters in Catzilla include the heroic protagonist Lucy a sleep deprived, 22 year old female capsule communicator working for NASA broadcasting from earth to the ISS. And the Antagonist her wrathful pet cat Ada. Stock characters include a receptionist and a news reporter. 

personnel 

The director, producer,  in this production are Suzie B Jack W and Evie B. The roll of camera operator is shared between Suzie B and Jack W. Suzie will also be in charge of set design and lighting, she will also record sound to be used over faulty recordings. Evie will be in charge of costume design and the handling of the prop cat. The actors in this production include Suzie B and Jessica P, faceless actors also include Jack W and Suzie B.

The story line of the trailer follows Kat taking her cat to the vets to get neutered interrupting this scene we see a montage of fast pace action clips lasting 7 seconds foreshadowing what is going to happen later on in the movie. When they arrive home Kat starts working from home however she falls asleep from exhaustion as she is tirelessly working to complete the projects assigned to her. While she is asleep her cat interrupts one of her broadcasts by brushes against the control panel and pressing buttons with her paws she broadens the signal further into space, meowing into the mic she goes into an inner monolog of the days events. This monolog is picked up by aliens that are a similar feline species they interpret this angry rant from cat as a call for help, the aliens decide to help cat by giving her enhanced strength, Hight and intellect so that she is powerful enough to take over the planet earth and enslave the human race. The trailer finishes with a news reporter filming the invasion of cats into the city the camera falls to the ground and the trailer ends.      

My contingency plan is to create a trailer only including a cat if I could not access actors, I would film on a mobile phone and use a free editing app such as capture if I did not have access to a camera or editing software on a laptop.

key milestones        
- create pre production documents 
- building the set for action scenes
- create test shots 
- finish filming
- finish editing 
- complete in time for deadline 

Target audience   

As the trailer for Catzilla will be rated a PG-13 the trailer will include mild violence and swearing.
The trailer will reference multiple cat memes and other popular media that only the gen z audience will stereotypically understand / find funny from platforms that target that audience specifically such as TikTok, twitter, Pinterest and Instagram. The target audience for my movie trailer will be gen z aged 13 - 27, this is because the trailer will include inappropriate jokes for a younger audience's that the older audience will still find humorous. as this product will be featured on platforms for free I will target both ABC1 and C2D audiences. Because of my young target audience who will be off school for the summer I would release Catzilla in June so it is a blockbuster (summer). Therefore, I would release the trailer in late April so it isn't released too late and stays in the audiences mind. 

Resources
a laptop and DaVinci Resolve

Equipment list

- clip on mic's 
- a green screen 
- a camera
- a tripod 
- a tripod light 

props needed

- a cat leash
- a phone 
- cat toy's
- pen's
- a cat carrier
- a laptop

costume

- lab coat
- glasses/ goggles  
- casual clothes
- business casual clothing

Time scale and activities

preproduction - 1/3/24 - 1/4/24, planning, sourcing actors and equipment 

production - 2/4/24 - 2/5/24, filming, recording sound

post production - 3/5/24 - 3/6/24, editing product

The launch date for my product is aimed at June 10/05/25

Health and Safety considerations
In this trailer I will require talent to run and duck in some scenes this may cause accidents to occur injuring staff talent and equipment. I will be creating a risk assessment, consent sheets and location releases to prevent/show consideration of health and safety.

Distribution 
The full trailer will be distribute through YouTube and shorter forms of the trailer will be posted on Instagram and TikTok. I have chosen YouTube as there is the potential to reach over 2.5 billion people, the platform will acquire the correct traffic that will be interested in your content, its cost effective i.e. free and YouTube metrics are easy to measure. I have also chose Instagram because it is popular with my target audience, this is also my reason for choosing TikTok and because they are both short form content platforms a quick and action pact advertisement will work well to engage the viewer.
The release date for my film would be November therefore I will release my trailer during the summer holidays to create hype for the film.

Meeting of minutes 

In a group I have discussed my ideas with my pears, we discussed: how I should distort my camera work to make my subject appear bigger, how I can make my subject bigger with visual effects, how to use my setting and props to make my subject appear larger, the storyline/ origin story of the cat meeting the aliens for example would the cat be levitated into a space ship? who would act in this production, where we would film, where I alone would film and contingency plans for unavailable actors or inaccessibility to public transport.

Risk assessment 

Release and consent form

Recce sheet

Location permission

Contingency plan for issues and risks 

To prevent risks I will use my pre-production document risk assessment, consent form and location recce so that I ensuring health and safety, legal and ethical issues, I will use consent forms so that my actors have given permission to be in this production and be posted online, by following my risk assessments I will prevent injury happening to crew/cast. Using location recces will mean I have free rain over filming in my environment and I have permission to post the setting online.

Call sheet 

Production schedule 

LO2: Legal & Ethical

To combat Ofcom regulation we plan to follow the guidelines of the BBFC rating of pg13 as the advertisement features adult humour and swearing we will only show the advertise meant to the appropriate audience for example if it was advertised on TV it would be aired after the watershed.

·    To combat issues with locations (laws and environmental) I have created location permission forms, recce sheets and risk assessments all documents that needed to be have been sighed by the owner of the chosen location. If we cannot film in these locations we can film in a public location that does not require permission to film there such as the peace gardens or the winter gardens in Sheffield. An example of one of my contingency plans is the news broadcast scene, location issues were raised as we were not able to travel to town like I originally planned to film so instead I chose to film in a local car park.

Copyright, An automatic, guaranteed legal protection of a person or entity's original literary / non-literary works from: copying, distribution, preforming and adaptation from a different party. Allows producers of content to protect their intellectual property and for it not to be used without permission. I will ed-hear to copywriter law by filming my own footage, to prove I have permission I have got my models to fill out a release and consent form, I will also get them to sign a release and consent form.·  I must consider the Laws for Copyright and the Data Protection Act during my production, in order to follow copywrite laws I used non copywrite images for set design posters, all material was filmed by us, we used non copywrite music and sound effects. Representation we will represent the young adult female actors to combat Laura Mulvey's male gaze theory by not sexualising them they will instead be represented as ideal selves not ideal partners. We will try to dress them in business casual costumes to show that they are professional and hard working characters.

Age appropriate we plan to follow the guidelines of the BBFC rating of pg13 as the advertisement features adult humour and swearing we will only show the advertise meant to the appropriate audience for example if it was advertised on TV it would be aired after the watershed. Ethical issues that may occur: we will represent the young adult female actors to combat Laura Mulvey's male gaze theory by not sexualizing them they will instead be represented as ideal selves not ideal partners. We will try to dress them in business casual costumes to show that they are professional and hard working characters.

Script 

Scene 1 the Vet's

both actors are happy and smiling.

Jess (Receptionist): Hi welcome!

Kat: Hi I'm here for cats appointment!

Jess: sure just have a seat until your called 

Kat sits down

Kat is mouth open *snoring*

Jess: Ada! 

scene 2 Cat's monolog

Cat: They've gone to far this time, they have defiled my honor, stripped away my pride and my balls! I will get my revenge for the suffering I and my kind have suffered through. The humiliation I have endured, it will not be forgotten. 

Cut to desk scene 3

But how will I get my revenge 

maybe I can sit outside and stare at everyone while I lick my butt or something , No! that isn't enough *huff* what will I do?

Kat: *snores*

Cat: I need help , the humens treatment of us cat *inhale* its disgraceful, barbaric .. please, anyone out there , we need your help

scene 3 Alien ship

Alien 1 : ma'am weve picked up a signal.

Alien 2 : patch it through 

*cat meowing*

scene 4 News report 

jess (news reporter): Good morning to you to Rebecka! so we are in for a good day!, its going to be sunny clear skies and up to 27c 

Jess: Oh shit!

Jess: Hey! don't leave me

Suzie(camera person): Your on your own Sherly!